Commercial ownership
Accountable for revenue, CAC, payback, and retention, not just channel metrics. Comfortable presenting the numbers to a board.
Open and available
EVERYTHING YOU NEED TO
ASSESS THE FIT.
I am Jordan Hines, a growth and marketing leader in Melbourne. This page is built so you can qualify me in under a minute: level, scope, availability, work rights, preferences, and the things I am not right for. No digging required.
- Status
- Open to offers
- Availability
- Immediate to 2 weeks
- Notice period
- None required
- Work rights
- Australian citizen
- Arrangement
- Melbourne hybrid, or fully remote for the right team
ROLES I'M OPEN TO.
- Head of Growth
- Head of Marketing
- Growth Lead
- Growth Manager
- Marketing Manager
- Senior Marketing Manager
- Performance Marketing Lead
- Senior Growth Strategist
- Marketing Strategy Lead
- Fractional Marketing Leader
Titles vary more than the work does. If the role owns acquisition, retention, and the number at the end of it, it is worth a conversation.
PROBABLY NOT THE RIGHT FIT.
- Social media or coordinator-type roles
- Roles where marketing reports three levels below the decision maker
- Junior positions
- Agency account management
- Full relocation outside Melbourne
- Commission-only or equity-only arrangements
I take ownership of the number. If the role cannot influence it, I am the wrong hire and I would rather say so early.
THE SCOPE I OPERATE AT.
Budget managed
Largest verified single-client budget owned: $500,000 over 12 months. Sustained spend of $70k+ per month across paid social and search.
Growth delivered
140× growth at a bootstrapped global membership business, profitable from first purchase on a subscription model.
Team leadership
Led and mentored data and creative strategists, coordinated agencies and freelancers, and hired to fill the gaps.
Function building
Brought in as first marketing hire to build the function from zero: strategy, budget, systems, reporting, and hiring plan.
Stakeholder range
Reported to GMs, directors, and founders. Partnered with finance, product, creative, and sales to make marketing a commercial driver.
THE FACTS, IN ONE PLACE.
Everything below is a preference, not a wall. If the role is right, tell me where it differs and I will give you a straight answer rather than a maybe.
| Full name | Jordan Hines | |
|---|---|---|
| Current location | Melbourne, Victoria, Australia | |
| Work rights | Australian citizen, no sponsorship required | |
| Availability | Immediate to 2 weeks | |
| Notice period | None required | |
| Work arrangement | Melbourne hybrid, or fully remote | |
| Employment types | Permanent, fixed-term contract, or fractional | |
| Preferred office days | 2 days | |
| Start date | Flexible, can begin within two weeks of an offer | |
| Target level | Senior manager to head of function | |
| Reporting line | Founder, CEO, CMO, or GM | |
| Team leadership | Yes, up to 6 direct and indirect reports | |
| Company stage | From start-up to established | |
| Sector | Sector agnostic. Strongest in subscription, ecommerce, and services | |
| Budget scope | Comfortable owning six and seven figure annual media budgets | |
| Ways of working | High autonomy, direct feedback, clear commercial targets | |
| Compensation | To be discussed, aligned to scope and level | |
| Relocation | For a once-in-a-lifetime opportunity | |
| Travel | Comfortable with interstate and international travel | |
| Contact | jordanhines1997@gmail.com |
- Full name
- Jordan Hines
- Current location
- Melbourne, Victoria, Australia
- Work rights
- Australian citizen, no sponsorship required
- Availability
- Immediate to 2 weeks
- Notice period
- None required
- Work arrangement
- Melbourne hybrid, or fully remote
- Employment types
- Permanent, fixed-term contract, or fractional
- Preferred office days
- 2 days
- Start date
- Flexible, can begin within two weeks of an offer
- Target level
- Senior manager to head of function
- Reporting line
- Founder, CEO, CMO, or GM
- Team leadership
- Yes, up to 6 direct and indirect reports
- Company stage
- From start-up to established
- Sector
- Sector agnostic. Strongest in subscription, ecommerce, and services
- Budget scope
- Comfortable owning six and seven figure annual media budgets
- Ways of working
- High autonomy, direct feedback, clear commercial targets
- Compensation
- To be discussed, aligned to scope and level
- Relocation
- For a once-in-a-lifetime opportunity
- Travel
- Comfortable with interstate and international travel
- Contact
- jordanhines1997@gmail.com
HOW I USE AI.
Tools in daily use
- ChatGPT
- Claude
- Gemini
- Lovable
- Make.com
- Zapier
- Perplexity
- Midjourney
AI is a throughput multiplier, not a strategy. I use it to remove the work that should never have been manual, then spend the time on the thinking that moves the number.
Where it earns its place
- 01Creative concepting and ad variant production at volume
- 02Automated reporting pipelines that leadership actually reads
- 03Lead routing, enrichment, and CRM hygiene without manual admin
- 04Customer research synthesis and message testing
- 05Internal tools and landing pages shipped in days, not sprints
PLATFORMS AND TECHNICAL EXPERIENCE.
Paid media
Hands on keys daily across Meta and Google, from $48k Google Ads programs at $30 a lead to the Meta engine that took WLTH WLKS past A$1M ARR. I build the account structure, the creative testing plan, and the scaling logic myself.
- Meta Ads
- Google Ads
- LinkedIn Ads
- TikTok Ads
- YouTube
Analytics and measurement
I manage the tracking layer end to end: GA4, GTM, server-side and Conversions API, then turn it into reporting leadership actually acts on rather than dashboards nobody opens.
- GA4
- Google Tag Manager
- Meta Conversions API
- Server-side tracking
- Hotjar
CRM and lifecycle
Built segmented lifecycle programs for prospective, active, at-risk, and churned members, including full CRM migrations and customer journey redesigns across HubSpot, GoHighLevel and others.
- HubSpot
- Klaviyo
- ActiveCampaign
- Mailchimp
- Salesforce
- GoHighLevel
Automation and AI
I design and build the automations rather than brief them out. Make.com and Zapier for lead routing, enrichment, and reporting pipelines, with AI tooling used to lift creative and research throughput.
- Make.com
- Zapier
- OpenAI API
- Claude
- Gemini
- Lovable
Web and conversion
I ship pages myself in Framer, Webflow, Shopify, and WordPress, including the CRO testing and technical SEO behind them. No waiting in a dev backlog.
- Webflow
- Framer
- Shopify
- WordPress
- Figma
- CRO
- Technical SEO
Operations and creative
Comfortable running the delivery system and the studio work: sprint planning and briefs in Notion and Asana, plus enough Adobe, Canva, and CapCut to produce ad creative when speed matters.
- Notion
- Asana
- Slack
- Canva
- Adobe CC
- Photoshop
- CapCut
If you do not see a platform you need, note it down and ask me on a call. I have likely used it in some capacity, and I am always quick to pick up new ones.
COMPENSATION.
- Permanent base
- To be discussed
- Day rate, contract
- To be discussed
- Fractional retainer
- To be discussed
Please include the approved range in your brief. It saves both of us a round and I will tell you straight away if it is workable.
DOCUMENTS AND VERIFICATION.
CV
CV ON REQUEST
CV available on request. Send a brief and I will return it the same day.
Request the CV →References
AT SHORTLIST STAGE
References from founders, GMs, and agency leadership available at shortlist stage.
Ask for references →Portfolio
FULL CASE STUDIES
Selected work, case studies, and the full career timeline live on the main portfolio site.
View the portfolio →RECRUITER FAQ.
Yes. I am open to permanent, contract, and fractional roles and reviewing briefs now.
Yes. Australian citizen with full working rights.
None required. I can start within two weeks of an accepted offer, sooner if needed.
Yes. Melbourne hybrid and fully remote for the right team and operating rhythm.
Only a once-in-a-lifetime opportunity could steal me from the best city in the world. Travel is not a problem.
Senior manager through to head of function: Head of Growth, Head of Marketing, Growth Lead, or equivalent.
Yes. I have led and mentored strategists, coordinated agencies and freelancers, and hired into gaps.
Yes. I have been the first marketing hire and built the function from zero more than once.
Strategy & positioning, because understanding your target audience will forever out-perform a single channel.
Both, and that is the point. I write the plan and then build it inside the ad account, the landing page, and the automation.
Subscription and membership, ecommerce, and services. I am sector agnostic where the growth model is familiar.
B2C and subscription, with real B2B lead generation experience across events and professional services.
Yes. Agency, startup, consulting, and in-house. I know how to brief an agency and how to hold one accountable.
For throughput: creative volume, reporting pipelines, research synthesis, and internal tooling. Never as a substitute for strategy.
Yes. Landing pages, automations, integrations, and internal tools. I ship rather than wait in a backlog.
Founder, CEO, CMO, or GM. Marketing needs a short line to the decision maker.
To be discussed and aligned to scope and level. Include the approved range in your brief and I will respond honestly.
Yes. Fixed-term contract and fractional engagements are both on the table.
Yes, from founders, GMs, and agency leadership, at shortlist stage.
Available on request. Send an email and I will return it the same day.
Email jordanhines1997@gmail.com, book a call through this page, or connect on LinkedIn. I reply within one business day.
IF IT'S A FIT,
LET'S MOVE QUICKLY.
I reply to every genuine brief within one business day, including the ones that are a no.